Expert Methodology

Our Signature Expert Development Program

Build your Expert Methodology (and Assets) for More Authority, Confidence and Ease as an Expert

There are plenty of courses and programs to teach you how to market your expertise…

But there’s very little support to help you develop your underlying expertise and methodology in the first place

Expert Methodology was created to solve that gap 💜

When you don’t have an Expert Methodology

Not having a strong foundation for your expertise can lead to:

Feeling like an imposter or “not enough” of an expert

Constantly recreating the wheel when you’re working with clients or customers because you don’t have trustworthy, repeatable processes or assets

Everything being harder because you’re having to re-make decisions, re-learn and re-design tasks

Not being able to easily delegate and scale what you do

Everything becomes much easier with an Expert Methodology

When you have a strong foundation for your expertise, with supporting expert systems and assets:

You show up with deep confidence as an expert

You have a framework and systems to consistently deliver successful outcomes for your delighted clients or customers

You free up time and headspace from day to day decision making to lead your business with greater leverage and impact

You have distilled your magic into a systemised methodology that no longer relies on you always having to be there – you can delegate and scale what you do

Get confident and systemised with your expertise

Turn how you help people into a clear and BRANDED methodology to:

Establish your authority as the go-to expert in your area

Get more confident and efficient with how you deliver your service because it’s clearly organised and documented

Free up time and headspace from day to day decision making to lead your business with greater leverage and impact

Easily create service packages, courses, books and other products based on your Expert Methodology

Step into your expert shoes and own your brilliance!

Expert Methodology is a Program to Build Your Underlying Expert Foundations

Expert Methodology is a 12 module self-study program to support you to design, build and improve your expert foundations, systems and assets.

The program will help you to:

Get clear on what is your expertise and what isn’t (because trying to be the expert of everything is a recipe for constant stress and burnout)

Design your signature framework and make it stand out with EPIC sense making techniques and branding

Design your signature processes, concepts and tools

Articulate your philosophy that grounds and guides you

Strategically develop your expert knowledge without overwhelm

Document and systemise your Expert Methodology to delegate, automate and scale your brilliance

Learn how you can use your Expert Methodology to create signature courses, books, talks and other products and services based on your Expert Methodology to expand and amplify what you do

Identify how to improve and nurture your Expert Methodology

Learn strategies to create ease and joy in your expert work every day how to improve and nurture your Expert Methodology

I’M IN! SIGN ME UP NOW!

How Our Program Works

Study Your Way

Self-paced digital courses you can access anywhere, anytime

You’re the Expert

Take what works, adapt what doesn’t, make it your own

Practical

Useful tools & frameworks to implement immediately

The Expert Methodology Program is a self-study program with 12 in-depth Core Curriculum modules that guide you through the key steps to creating (or improving) your own expert methodology.

Plus you will also get access to a short (73 min) Quick Start workshop that will give you an overview of the Expert Methodology model and help you create your starting methodology in less than a day.

A Flexible Program to Fit Your Life

Expert Methodology includes emerging experts from all across the globe, so flexibility is a key design principle for the program. Expert Methodology is not a cohort based course where you are required to complete certain modules at a set time. Everyone’s business and life is different, so we’re not going to require you to fit into one fixed schedule to get the most out of Expert Methodology.

Expert Methodology is completely online so you can access it anywhere in the world (as long as you have a computer and an internet connection of course!). You can pause, rewatch and customise the curriculum to fit your needs.

The Quick Start Module gets you quickly on top of the key parts of the Expert Methodology framework and creating your first version of your methodology (or reviewing an existing one) – so you can then go through the Core Curriculum to refine and add depth to your methodology.

What’s included in the Program?

The program includes:

A Quick Start workshop that gets you up to speed fast on the main concepts of the program and creating your first iteration of your Expert Methodology in a day. If you already have a methodology, this process will help you to review it and see ways you can improve it.

The Core Curriculum of 12 modules that deep dive into each part of your Expert Methodology, giving you specific tools, models, concepts and activities to make your methodology EPIC (see below for a more detailed breakdown of the curriculum). Don’t worry about sitting through long online videos – we keep them short and actionable so you can focus on developing and improving your Expert Methodology.

A growing Library of Expert Quests and resources. We’ll add to this as we create extra resources to support your expertise!

Our Curriculum

Create the framework, processes and assets to make your Expert Methodology EPIC

Our Methodology

Guiding our Core Curriculum is the Expert Methodology Model

Expert Methodology Model Model made up of Focus, Framework (Process, Concepts, Tools, Philosophy, Knowledge), System, Branding, Using, and Improving

We’ll confirm the focus of your Expert Methodology, then develop the parts of your framework before designing your epic signature framework to hold it all together. Then you’ll develop your branding + systems and implement ways to use and improve your Methodology

⚡️ QUICK START WORKSHOP

Kick off creating your methodology.

Create your starting methodology in a day

The Expert Methodology Quick Start Workshop is a short (73 min) training that introduces you to the main concepts of the program and guides you through implementing them to create your first version of your Expert Methodology in less than a day. You can then use the Core Curriculum to further develop and deepen your methodology.

If you already have a methodology coming into this program, the Quick Start Module will help you to efficiently review it and identify ways you can improve it.

The Core Curriculum

You’ll go deep to articulate and design the foundation of your Expert Methodology System over 12 modules

Modules 1-2

Program Introduction + Your Focus

Learn what an Expert Methodology is and how it can help you and your business.

Define YOUR FOCUS so that you’re crystal clear on what is your unique valuable expertise (you’ll get a simple formula that makes this easy).

AUDIT and collect your existing processes and assets so we get it all in one place and you don’t lose any of your amazing awesomeness.

Modules 3-8

Design Your Methodology’s Parts + Central Framework

Map YOUR PROCESS to deliver brilliant client – or customer – success (we’ll use a nifty tool for this).

Define your key CONCEPTS that lead or support your methodology (we share helpful patterns and special framework to make it easy to create your own conceptual models).

Identify and design YOUR TOOLS that support and elevate your Expert Methodology (you’ll get an ideas inspiration list as well as examples for high value tools that you can easily incorporate).

Articulate YOUR PHILOSOPHY that underpins your Expert Methodology and captures your values and principles. You’ll learn how to turn these seemingly airy ideas into concrete assets.

Get clear on YOUR KNOWLEDGE that supports your Expert Methodology. You’ll reflect on your knowledge base and identify knowledge assets that you can create to support you and your clients.

Design YOUR FRAMEWORK to package up your Expert Methodology and make it EPIC! You’ll learn simple but powerful ways to create memorable frameworks that stand out and get used.

Modules 9-12

Working with Your Methodology

Develop YOUR BRANDING for your Expert Methodology. You’ll name your methodology (we’ll share our naming cheatsheet to make this easy). You’ll also develop your Expert Methodology style guide and messaging.

Design and Set Up YOUR SYSTEM to deliver your Expert Methodology confidently and reliably. Including a special system especially for those who do speaking and training.

Learn how you can USE YOUR EXPERT METHODOLOGY to easily create new products, services and promotional assets. You’ll practise a clever technique that leverages your Expert Methodology to turn you into a creative powerhouse. Plus you’ll get an everlasting cheat sheet that you can use again and again to brainstorm ideas.

Learn how to IMPROVE YOUR EXPERT METHODOLOGY so that it keeps getting better. We’ll also look at ways to nurture yourself as an expert (not just your methodology) and practise self-care.

Join Expert Methodology

I know I want this

Testimonials

From Expert Methodology participants

THANK YOU! Just… THANK YOU. My next Big Important Thing is documenting my secret sauce, thought leadership & methodology from 30+ years helping people turn visions into reality and I’ve tried a few different courses so I was hesitant to try yet another BUT the way you’re teaching just the quick workshop is working so well for my brain and I’ve made more progress on this in the first half of today than I have in WEEKS.

Jen Vertanen

“I’m not sure I would have sat down to kickstart the process had someone not invited me to do so and offered their method for developing this expert methodology. Cathy’s masterclass and her programs are great!”

Anne Muhlethaler

“I was blown away with all the knowledge you were sharing – it’s like a whole bunch of shelves and storage boxes arrived for my brain. I can start to see where we need to put things. Thank you!”

Matt Lambert

✅ WHO is this program for?

This program was designed primarily for self-employed professionals and professional service business owners who want an extended supportive space to develop or improve their expert methodology and expertise.

This program is especially helpful for:

Consultants

Coaches

Trainers

Freelancers/Contractors

Agencies

The program will also be relevant to those who want to develop and systemise their expertise for their independent careers in professional services. However, please note that this program does not cover or support career building in organisations. The focus is very much on owning your expertise as your business or as an independent expert.

❌ Who is this program NOT for?

This program won’t be as helpful to individuals and businesses outside of professional services or non-service based businesses.

We also reserve the right to cancel and refund program registrations that we feel are not a good fit for the program. For example, we do not accept registrations that involve anything that disadvantages or harms marginalised groups in any way.

If you’re not sure if this will be the right fit for you, please contact us to let us know more about your context and we can advise you.

About The Creator

Cathy Raffaele

I am an award-winning educator and researcher who is passionate about independent work and expertise development. I’ve taught other educators in a Masters of Education and developed programs for startup communities. I’ve led work and workforce development research for government, educational organisations and industry. My expertise is literally expertise!

My professional mission is creating resources and initiatives to help independent experts own their brilliance and share it with the world. ✨

Sign Up to Expert Methodology

Build your Expert Methodology for More Authority, Confidence and Ease as an Expert

3 Month Payment Plan

$200

x 3 months

Quick Start Workshop

12 Core Curriculum Modules

Library access with extra Quests

3 Monthly Payments

Single Payment

$600

Quick Start Workshop

12 Core Curriculum Modules

Library access with extra Quests

Single Payment

30 day guarantee

If for any reason you’re unsatisfied, you have up to 30 days from purchase to get a full refund! So there’s no risk. Sweet. 😎

FAQs

Got questions? Here are answers!

What happens when you enrol in Expert Methodology?

You will get immediate access to the Expert Methodology course platform with all modules, Quick Start workshop and Library with additional Quests to improve your expertise and methodology.

How is this program delivered?

Expert Methodology is delivered completely online (we use Teachery as our online course platform). You will need a computer, an internet connection and access to email. You’ll receive details on how to access the program in your welcome email after purchase.

How much time will it take me to implement Expert Methodology?

The Quick Start workshop is approx. 73 minutes and the exercises can be completed in a day or weekend. This will get you on top of the key concepts of the Expert Methodology framework and completing the first version of your Expert Methodology.

How long will I have access to the materials?

You will have access to this edition of Expert Methodology for the lifetime of this program, which is a minimum of 18 months from purchase. After this guaranteed period of access, we reserve the right to retire this program and remove access. If we do remove the program, we will give you at least 90 days notice before removal. We reserve the right to update content or change course platform/technology at any time.

Does this include 1-1 support?

No, 1-1 support is not included.

How do I know if this is right for me?

If you’re not sure if this program is right for you, reach out to let us know your situation and we can let you know if we think this program would be helpful for you or not.

We want everyone who enrols in the program to love it so we’ll be completely honest if we don’t think the fit is right for you.

Is there a guarantee?

YES! If you’re unsatisfied for any reason at all (hey, maybe you don’t like the fonts I’ve used), you have up to 30 days from purchase to get a full refund.

I have another question that’s not here

Great! We’d love to hear from you! Please contact us.