11 Black Friday Offers You Can Create Quickly

Do you want to do something for Black Friday (or Cyber Monday) but not sure what?

Here are 11 ideas for Black Friday/Cyber Monday offers you can quickly create to generate sales and new leads in the busiest shopping period in North America (and it’s becoming increasingly popular for buyers in other places like the UK and Australia).

And I’ve created a PDF Cheatsheet of these ideas to download and keep (scroll down to the end of this post to download).

1. Discount an Existing Product or Service

This is the easiest Black Friday Offer! Just add a tasty discount for your product or service.

If you have a product, then it’s simple – just create a discount on it which could be:

• A dollar amount off the regular price: E.g. $50 off
• A percentage off the regular price: E.g. 50% off

If you’re doing subscriptions or memberships, the discount could be:

• Ongoing: they get the discount for as long as they stay subscribed (this can be a great incentive not to cancel because then they will lose the discount!)
• Discount for a time period: the most common discount is for the first year (or for the next year if you let current/past subscribers use the discount), but I’ve also seen 3 and 6 months if it’s a generous discount like 30-50% off.
• Discount for the first payment: if they sign up on a monthly plan, then the discount is for the first month. If they sign up on a yearly plan, then the discount will be for that year.

2. Create a Decreasing Discount

If you want to add more urgency to a discount, you can set it up so that the discount decreases the longer people wait to buy.

There are a couple of main ways to do this:

• The discount decreases over time: E.g. the discount is 60% on the first day, 50% on the second, etc… This is the most common way to do this for Black Friday deals and the easiest to set up as you don’t need any special software (you can manually change the price or create coupons that expire each day)
• The discount decrease per purchase: this is where the discount goes down after a set number of purchases. E.g. 50% off for the first 100 customers, 40% off for the 100, etc.

3. Curate a Discounted Bundle of Your Products

Select a few of your products to create a bundle and offer it on sale at a discount to what it would cost to purchase each one individually.

If you want to add further urgency, you can include products that are not usually available to purchase.

You can curate the bundle to a particular theme or for a specific goal to make it feel more special, e.g. the Bloggers Bundle, the Website Upgrade bundle.

4. Buy X, Get Y Free

This could be the classic buy one, get one free or another formula like buy two, get one free.

You could do this in a few ways:

• Have it available for all (or most of your products) and stipulate that the free product must be the cheapest one, E.g. Add four products to your shopping cart and get the cheapest one free.
• Limit the deal to products that are the same price, E.g. buy three $10 template and get one free.
• Specify the product or types of product that can be got free, E.g. Purchase any course and get a template for free.

5. Make a Special Freebie (or at a tiny price)

Black Friday Offers are great ways to get NEW customers – and what better discount than 100% off!

The Special Freebie is when you take something that is normally paid and make it free!

Alternatively, you can make it so heavily discounted it’s practically free. E.g. $1.

The aim of this Black Friday Offer is generate leads so make sure you have a follow up process (e.g. an email nurture sequence) to convert them to a paid product or whatever your goal is.

You should definitely consider adding an order bump or tripwire that has a time limited discount on another paid product/service to quickly convert your freebie lead into a paid customer.

There are three ways you can do this:

• There’s no limit to how many people can get your freebie: this works best for completely digital products
• There’s a limit to how many people can sign up for free: this is a better fit if it’s a service (e.g. 20 free sessions) or a physical product (e.g. 100 swag packs)
• There’s a limited time period: this works best for subscriptions and memberships (e.g. first/next 3 months for free)

Whatever you do, make sure you can realistically and sustainably deliver your freebie. E.g. don’t advertise that you’ll do 100 free sessions as that could mean you’re working for the next few months without pay…

6. Add Extra Credit

An alternative to directly discounting is adding a credit voucher to use on future purchases. While you are still discounting products in the future, it can feel less like a discount and more like a bonus.

This could be:

• A flat amount: E.g. anyone who purchases over $100 gets a $25 credit voucher.
• A percentage amount: E.g. anyone who purchases above $100 gets 10% of their purchase as a credit voucher.
• A set amount: E.g. for every $100, you get $10.
• A staged amount: E.g. if you purchase $100, you get a $10 credit voucher, if you purchase $250, you get a $30 voucher.

7. Add a Limited Bonus

A great option if you don’t like discounting at all is to add a time or number limited bonus instead. You could also do this in addition to a discount if you wanted to further sweeten the deal!

The bonus could be:

• Another product of yours that is available for sale
• Something that isn’t normally sold or isn’t sold separately or is no longer sold
• A service e.g. if you have a course on website design, you could add a free website design review as a special bonus
• A special event or workshop that only people buying now will get

8. Create (or Revive) a Limited Edition Product

You don’t need to have discounts or bonuses at all. A Black Friday Offer can be special because it’s the only time people can buy it.

Quick ways to create limited edition products:

• Revive a retired product just for Black Friday/Cyber Monday
• Sell a product that isn’t normally available separately, e.g. Pull out a part of a bigger product like a lesson out of a course.
• Sell a product that you don’t normally make for sale e.g. a useful template you use in your behind the scenes process that isn’t normally sold.

I’ve seen some people just have a product that they only sell at this time of the year – if you don’t pick it up now then you’ll have to wait another year.

9. Create a Limited Edition Service

You can create a service that can only be purchased during this time. You might also want to add limits on the number of people who can sign up for it so that you’re not overwhelmed (or working for free/low pay if you’ve priced it as more of a lead generator).

The quickest way to do this is to create this from a service you already provide.

Alternatively, you could use this to test demand on a new service you’re considering.

Productivised mini-services work very nicely for this type of offer. So that means a small, clearly defined service that you can (or have) easily systemised. Ideally, it will give them a taste of working with you and lead them to sign on your other services (and/or products).

Some ideas could be:

• Mini-review or mini-audits where you review something of theirs (e.g. a website, sales page) in a SHORT period of time and give them a few pointers on how they can improve it.
• A short (e..g. 15,20,25,30 minutes) live consulting session where they can ask you anything in an online meeting. You can provide them with a recording and/or transcript.
• An asynchronous consultation. E.g. they could fill out a form where they describe their current challenge/situation and then you can give them ideas, suggestions or recommendations (this could be written or recorded audio/video).
• Producing a small defined deliverable. E.g. a logo or an avatar graphic with 1 revision.

I can’t stress enough to check that whatever service you create, that it is going to be realistic and sustainable for you. Too often, I’ve seen people create a special deal service and then hate it when they’re still delivering it for ages after (and not earning anything else while they’re doing that).

10. Presale a Future Product

If you don’t have a product yet (or one that you can quickly create), you can still have a Black Friday Offer by offering a presale of a product that you’re planning to launch.

Usually the presale will be at a discount to what it will cost when you launch it, but you could do a bonus instead or as well, e.g. Get a 1-1 session only if you sign up during this time.

11. Mix and Match These Offer Ideas

You can combine and mix up multiple offer ideas!

E.g. Create a bundle with a decreasing discount, add extra credit to anyone who signs up to your limited edition service.

Get all of these ideas as a PDF Cheatsheet👇

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