Copywriting is the writing you see in marketing or advertising content that aims to encourage people to buy goods or services (though the same techniques can also be used to encourage any sort of behaviour, not just buying). You can find it on webpages, brochures, television ads and even cereal boxes!
Learning copywriting isn’t just useful for a career in marketing, but it will help you become a clearer and more persuasive writer. These courses and resources will help you develop this very useful skill.
This one-page guide to copywriting formulas by copywriting legend and Copyhackers founder, Joanna Wiebe, is a great place to start if you want to quickly boost your skills. So many people find it hard to start writing on a blank page, so this guide gives you the building blocks to start writing copy about anything. Copyhackers, is a leading authority on copywriting and they run paid online courses as well as providing plenty of free content and tutorials.
This short free course will get you quickly up to speed with the basics of copywriting with entrepreneur and startup copywriter Neville Medhora. There’s also a paid membership that gives you access to premium content, live office hours and an active community for support.
This course aims to get you started on a freelance copywriting career in a month. It’s run by a successful copywriting agency so you get industry tips, practices and formulas that work for real clients. You also get access to a supportive community for advice and feedback plus weekly office hours with senior agency staff.
This 4 week online course teaches you how to write better copy for your blog by making you actually write! Jay goes through her step-by-step processes to help you more easily write better converting blog posts. It’s available on-demand or you can sign up to get notified when the next live round runs.
Copywriting expert Nick Usborne teaches how to write more engaging, natural copy in this self-paced online course. You also get access to a community group and monthly online Q&A sessions.
Damn Fine Words is a 10 week online course that is open for registration twice a year (February and September). Chartrand is a veteran copywriter who has been teaching this course for many years to rave reviews. The course aims to help you transform into a better, more confident writer.